8 Best Enterprise Gifting Platforms To Increase Your Sales And Delight Your Customers, The Definitive Guide To Corporate Gifting – Tech Stack Crunch

Enterprise Gifting Platforms, How To Choose The Best One For Your Business? – Tech Stack Crunch:

Read our latest Definitive Guide To Corporate gifting platform and explore who are the Best Enterprise Gifting Platforms for your business.

In the past several years enterprise gifting platforms have become the next big thing in terms of enterprise sales and corporate marketing.

Enterprise gifting platforms are often looked at as the ultimate solution for all things related to the enterprise gifting process. Different companies cover varying aspects of the corporate gifting process. Common features include data analytics, gift selection, shipping, tracking, and delivery. Tracking and analyzing such metrics will help you measure the actual return on investment (ROI) and justify your spends both in terms of the platform itself and the spend on the actual corporate gifts. With the recent development in the corporate marketing space many marketers are now leveraging the power of gifting platforms and considered it as a vital part of their Account Based Marketing (ABM) approach.

What is a gifting platform?:

An enterprise gifting platform is an automated platform for selecting, storing, packing, and shipping corporate gifts and branded swags to customers, clients, employees, or prospects – widely used by enterprise marketers and salespeople.

The platform is not only in charge of sending the gifts, but it automatically tracks shipping, receipt, and responses, and provides actionable insights for understanding the impact and ROI on your marketing campaigns.

Sending enterprise gifts manually will also work for you, especially if you’re still a small start up, but what happens when you grow? You must be supported by the right technology to help you track, and scale faster!

Manually sending enterprise gifts will cost much of your time and you will not be able to properly track all relevant metrics and justify your spend.

With the adoption of other tools within your tech stack, a gifting platform is almost a must when it comes to corporate marketing, and enterprise sales.

To best imagine what a gifting platform is you can look at it as one interface that helps you manage all aspects related to corporate gifting and works in a complete harmony with your other tools like your CRM, marketing automation software, project management tool, and even your HR software.

Why should you utilize the power of enterprise gifting platforms?:

Now that we better understand the concept around enterprise gifting platforms, let’s explore how your company can utilize the power of a gifting platform and help you achieve your business goals and objectives quicker and better.

Automate your way to higher revenues:

The most important feature you should leverage is AI-powered automation that the vast majority of the different Enterprise Gifting Platforms provide with—the ability to select, pack, personalize, ship, and track items with little to know manual work or data input is a HUGE game changer which essentially helps you scale faster.

The ultimate gifting platforms allow its users to create a campaign that runs from start to finish with the least amount of input.
Imagine yourself having the power to automate all aspects related to Enterprise gifting, without the need of manual work or putting down human hours to work.

Personalized customer experience:

Using the right Enterprise Gifting Platform is giving you the ability to personalize your gifts, and help your prospects or customers in choosing the best gift for them based on their preferences, line of work, job title, and some other factors that help in making the gifting experience to be way more personalized.

By using existing data that is available in your CRM or by using the recipient profile social profile, you can tailor the git and the whole experience especially for them, which creates stronger connections than a non-personalized swag or gift item.

Brand credibility:

By utilizing the power of enterprise gifting platforms you essentially create a much stronger, and credible brand image. Your prospects and customers enjoy a true branded experience and are being rewarded with high quality swag that will essentially in most cases be used by them on a daily basis.

Recent study showed that having a robust gifting platform also helps with any sales engagement strategy you’re implementing since it enhances the buying cycle and helps keeping your prospects and customers engaged with your brand.